How to write a 30 second commercial about yourself

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How to write a 30 second commercial about yourself

Connect with Me 6. Practice, Practice, Practice Stand in front of the mirror and practice your elevator speech. Practice with your spouse, your friends, and your dog. Practice a 10 second version and a 30 second version.

You will need both depending upon the opportunity. You will use a 10 second commercial when you are meeting face to face in a casual networking environment or when you are introduced to someone. You will use the 30 second version in a more structured situation such as a professional leads organization like Le Tip or BNI.

how to write a 30 second commercial about yourself

Closing Comments Your biggest opportunity for success with your 30 Second Elevator Speech lies in how you follow up with contacts after meeting with them.

What do you do with all the business cards you collected? Take the initiative and call or email each person whom you made a connection. My clients learn to follow up with contacts within 24 hours to schedule coffee or lunch.

Use this opportunity to find out how you can refer business to each other. Be a "giver" and you shall receive. Toastmasters Since practice makes perfect, you may need to seek out opportunities to practice speaking in front of a group.

The perfect opportunity to practice public speaking is at your local Toastmasters club. Find a location near you and give it a try.


Even if you never plan to give a keynote speech to thousands of people, attending Toastmasters will help you speak more confidently not only in front of others, but also one-on-one in everyday situations. Toastmasters is a supportive environment with a structured meeting that encourages all members whether new or experienced to practice public speaking.

The best 30 second commercials are those that give listeners a clear picture of who you work with and how you help them achieve their goals. The listener should be able to form a "mental picture" in their minds of whom they could refer to you. My clients have regular review meetings with me to ensure they are on track to meet their goals.

My clients are happier and live a more carefree lifestyle without stress knowing that they have an advisor they can trust. My clients tend to have complicated lives and trust me to manage their financial portfolios.

how to write a 30 second commercial about yourself

They enjoy handing over their finances to an advisor they can trust.A second commercial for a job interview, also known as an "elevator speech," is your opportunity to grab the attention of the person who can get you closer to the job you want. Sheryl Mitchell, co-founder of professional recruitment and hiring firm All About People, says: "Your 30 second introduction is meant to capture someone’s interest.

For job seekers there are two commons situations. Keep your “Me in 30 Seconds” statement brief. People generally listen effectively only 30 to 60 seconds, and they appreciate concise responses to questions. This indicates that you are clearly focused and waste no time getting to the point.

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Speak in the present tense to show that your skills are current and applicable in today’s market. How to Write a Second Commercial for a Job Interview by Heidi Cardenas Prepare a second elevator speech for job fairs, networking events and chance encounters with decision-makers.

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Make a list of what you must include in your commercial. This will differ depending on your audience, the situation that brings you together, and what you hope to accomplish.

For example, in a second commercial, you should include.

HOW TO: Write Your Second Elevator Pitch - Personal Branding Blog - Stand Out In Your Career